Conversion Analysis Pricing

Aspects of a successful website conversion analysis program.

1. Understanding your customers. This falls outside of the Internet or website analysis. At the most basic level, who are your customers and what do they need?
2. Understand how your customers use your website. The use of Google analytics or Clicktracks is one way to figure out the flow of visitors through your site. What do they click on? What don’t they click on? What pages cause cart or form abandonment? Figure these out and you’re on your way to a successful website conversion analysis program. However, these problems are not always so easy to spot. That’s where Call4Peace’s experience will save you time and money by quickly identifying what aspects of your site need testing. Call4Peace can implement heat maps and other sophisticated tools to pull out the problems with your site and quickly resolve them.
3. Improving website content. Most websites lack quality content. Adding relevant content helps improve the site for the visitors and for the search engines. Call4Peace also has an extensive website content writing service to help shore up the text on your site.
4. Improving calls to action. Again most website do not have the appropriate calls to action. For example, on this page there is a call to action for either asking questions about conversion analysis or ordering website conversion analysis services. On one of Call4Peace’s Search Engine Optimization (SEO) pages there is a call to action about ordering SEO. The visitor is on the page for a reason and the call to action needs to address the visitors need. If they are browsing Call4Peace they probably aren’t too interested in buying a new car (at least not right at this second), thus give the website visitor the information and the call to action that best fits their need and your conversion’s will increase.
5. Statistics don’t lie but variables do change. Use a multivariate testing service such as Google’s website optimizer or Call4Peace’s website testing service allows for the testing of the proper combination of header, images, and other aspects of the website design will be used. Yet, seasonal and other changes often skew these results. Thus, referring back to number 1 “understanding your customers” is an important factor in how to utilize post analysis date to determine which changes should go live on your site.