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Search Engine Optimization | Internet Marketing

Search Engine Optimization

Why is it so important to optimize your web site for search engine placement? The answer is simple: 82% of online shoppers know exactly what they want when they log onto the internet and ½ of them use search engines to find vendors and solution resources. Most of all the searches end within the first 2 pages of search results. And this is why it is essential to have a prominent presence for the keyword phrases that you are targeting. We at Call4Peace has simplified the Search Engine Optimization Process to 10 steps:

Step 1:  Contract and Consultation

After receiving the signed contract from our client, we will start a series of consultation with them over the phone to go over the details of the process.  This personalize approach assures our clients that we custom make the process for them to get the best results.


Step 2: Keyword Analysis

Selecting proper keyword phrases to target for each page will ensure that you are receiving qualified visitors to specific pages within your web site.


Step3:   Analyze the Competition

We will be doing an in-depth analysis of your competition in that particular niche.  In this process, Call4Peace will be taking note of particular advantages you can attain over your competition.


Step 4: Content Development

Content and how it is displayed is a key step in the Search Engine Optimization process.  This is where the onsite SEO process begins.  We will then work with your site to make it more search engine friendly thereby improving your visibility to all major search engines.


Step 5: Optimize Code

This step is in conjunction with Step 3. Optimizing the content by putting the keywords in the title tags, heading tags, and keeping them towards the top is part of it.


Step 6: Generate Inbound Links

Another key step to having high search engine placement is having a high page rank. To get a high page rank, you must have quality inbound links to your web site. This is more than just being listed in different directories.  Call4Peace will make sure that your site has only valid and relevant inbound links to promote better search engine integrity.


Step 7: Promote Your Web Site to “Live”

Once we have done all of the content creation and code implementation, we will be ready to upload your web site to the live web server. I like to wait to have all of the web pages created before uploading to the web site, so that the web site looks and reads the same across all of the pages.


Step 8: Submit Web Site to Search Engines and Directories

We will then manually submit your web site to all of the major search engines, and directories.


Step 9: Monitor and Report on Placement Progress

We will keep track of your search engine rankings for the different keywords that you are targeting.  We check each week and run a report for where they place for you. You will see progress as your inbound links grow.


Step 10:  Watch your Business Grow


This is the good part.  It is where you sit down and watch your business grow.  Where you see actual traffic being converted to paying customers.

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