Website Call Tracking

Measuring the return on your marketing dollar is dependent upon good analytics and diligent measurement. One “extraneous” factor that we have struggled to measure is website conversion via phone call. Until now, we were unable to measure the dollars gained via the phone call directly to you via your website. Call4Peace Call Tracking offers a unique 1-800 phone number placed on your website that allows us to track the number of phone calls that originate via a web site visitor.

That toll-free phone number will forward to a local number and that “transfer” is where the call is tracked. If the number is placed ONLY on the website, the number of calls via web visits will give you an accurate idea of what kind of off-line conversions your website is effecting.

Beyond measuring the number of calls, the sophisticated tracking can also record phone calls for management review to increase customer service and to monitor front desk personnel. You can also receive caller demographics which increases insight into your market and will allow you to better target your traffic.

By analyzing heavy call volume times via your monthly reports, you can better staff your front desk and decrease your unanswered call rate drastically.