Content writing for the web has existed since the internet became available to the general public, but its importance has only truly been recognized worldwide over the past few years. All businesses today, who want to get ahead, make use of digital content to increase their reach and boost traffic to their website.
Businessmen and entrepreneurs often ask a golden question that puts a million-dollar smile on the faces of SEO Specialists: “Why isn’t my website ranking on the first page of search results?” Answering this question is, however, not so simple. The algorithms of major search engines like Google and Bing, that analyze websites and rank them in search results on the basis of that analysis, are getting smarter by the day.
There is no denying the fact that a strong social media presence has become the holy grail for all digital marketers. With the presence of 2.8 billion social media users reported in 2017, equaling a mind-boggling 37% penetration rate, brands are now spending more than ever on social media marketing. Moreover, social customer service has been linked to increased revenues. So, if your brand’s social media game isn’t that strong presence, you might want to take it up a notch!