Since the past decade or so, digital media has been taking over print media at a lightning pace. Newspaper advertisements or billboards, though still commonly seen aren’t even close to holding the same amount of importance digital marketing has today.
For most people, even those who are part of the digital marketing industry, understanding the difference between web design and web development isn’t easy. Isn’t a web designer doing the same job as a web developer? Aren’t these titles one and the same thing? Obviously, they are not.
WordPress is a tool that has managed to gain a reputation among web designers, as well as developers. While it may take a few minutes to get hold of the fundamentals, it may take years to master the platform in reality.
Regardless of how professionally you have developed your website, the overall impact that it’ll have or the output that it’ll generate still depends greatly on the chosen web hosting service. The services available in the market and the packages that each one of them offers are numerous, to say the least.
Digital presence is indeed essential in today’s day and age. As some of us rely on our brick and mortar business models, the world is moving towards digital means to establish, promote, grow, and sustain businesses.
Content writing for the web has existed since the internet became available to the general public, but its importance has only truly been recognized worldwide over the past few years. All businesses today, who want to get ahead, make use of digital content to increase their reach and boost traffic to their website.
Businessmen and entrepreneurs often ask a golden question that puts a million-dollar smile on the faces of SEO Specialists: “Why isn’t my website ranking on the first page of search results?” Answering this question is, however, not so simple. The algorithms of major search engines like Google and Bing, that analyze websites and rank them in search results on the basis of that analysis, are getting smarter by the day.
There is no denying the fact that a strong social media presence has become the holy grail for all digital marketers. With the presence of 2.8 billion social media users reported in 2017, equaling a mind-boggling 37% penetration rate, brands are now spending more than ever on social media marketing. Moreover, social customer service has been linked to increased revenues. So, if your brand’s social media game isn’t that strong presence, you might want to take it up a notch!