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Tag: Digital Marketing

SEO Search Engine Optimization
Posted by Call 4 Peace

The Importance of SEO to Boosts Your Business’ Online Presence

SEO 0

Aside from social media, SEO is one factor that can increase your online visibility instantly. Search engines such as Google, Yahoo, Bing, and others are very important to increase your business’ online presence, however, you must put a great effort to achieve this goal. Having an effective SEO strategy is required so that your investments and efforts will not go to waste.

What is SEO?

SEO or Search Engine Optimization is a process that creates free and organic traffic coming from search engines. The most popular search engine is Google with over 60,000 searches per second on any given day. That is the average number of how many people use Google per day.

SEO provides both creative and technical features needed to drive traffic. It also boosts your site’s ranking and brand awareness of your business in search engines. Enforcing effective SEO strategies is creating real links to other websites and choosing the right keywords that will give you traffic to your site.

How does SEO work?

All search engine has a crawler that collects information about the content that is being put on the internet – this involves from links to keywords to the content of your site. A computer works on 0s and 1s, which are called binary, the crawler then put these binaries and lead them back to the search engine to create an index. This index is fed by an individual algorithm that matches your query results.

Here’s how an SEO works, when a keyword is typed in the search bar then a search engine (Google for instance) matches the keywords with all the meta titles and descriptions to look for appropriate links that will meet the search. For example, if you type “Cleaners in New York”, Google will operate its search to look for appropriate links where your keyword matches closely with the site’s content and will rank them following to connection, site traffic, and other aspects.

Important aspects that support the search engine algorithm

  • Available and secure website
  • Webpage and mobile page speed
  • Website and mobile responsiveness
  • Domain Authority, Age, and URL
  • Optimized web content
  • Technical SEO
  • User-experience
  • Links
  • Social Metrics
  • Real Business Details

Aspects that help SEO to produce business visibility instantly

Content Quality and Relevancy

Make sure that your content is relevant to what you are offering so that when an internet user searches for something that connects to your business, then it will quickly appear in the search results. For example, if you are selling a cellphone holster made from high-quality authentic leather, then your content should have the specific keywords that will generate traffic to your site.

Using videos, infographics, and images could also attract a lot of your target audience. Having quality content can boost your business’ online presence as well. This is the reason why long-form content is very important because it focuses more on user-experience as Google could easily understand this way rather than relying on the keywords. Additionally, when you produce quality content then it will be easier for you to have an authority website.

User-Experience, Compatibility, and Site Speed

Your site should be navigated easily by the user and must be optimized for any given screen size as this will boost your site’s ranking. Search engines and internet users prefer a responsive website and are more likely to rank easily. The speed of your website is also important. Those webpages hosted on Accelerated Mobile Page or AMP will appear on the search results top page as they load quicker.

Meta Titles, Meta, Descriptions, and Alt Text

Meta Titles and Descriptions are the sneaks peek of your website, giving internet users the idea of what your website’s content. Your meta title should be of 70 characters only (including spaces), while your meta description is between 150-160 characters only (including spaces). Your meta titles and descriptions on every page of your website must have its own target keywords. These keywords will be highlighted when they are typed in search engine results.

Search engines cannot read images, so they rely on the alt text you put on your images. The alt text you put is readable and thus describing the images will boost the chances of it showing in the search engine’s image results.

Domains Names, Permalinks, and Headlines

Your domain name is very important as this will represent your brand and it should be unique and easy to remember – meaning your domain name must have no hyphens, double letters, and anything that will confuse internet users. Using .com and .net could also increase the affiliation of your website and lessen the mistake when typing your addresses.

Headlines in your site are also important and should not exceed 55 characters, because they help you catch the attention of internet users plus search engines prefer sites with headlines especially if you incorporated it with a target keyword. Permalinks or your URL must have at least 3 to 4 keywords with the main keyword first in the link. Also, permalinks do not necessarily have to be the same as your headline.

Local SEO and Social Media

The most important features of Google now are that it shows results based on the location of the internet user. So, you must update your business’ details especially your address and contact information to get the online presence and feedback you want.

Social media is also a big help to increase your search engine rankings, especially that more and more people are using social media platforms to search for local products and services. It is important to stay active on social media because this will boost your online presence as well.

Things to avoid in SEO ranking

You must avoid these things in order to achieve your visibility goals online: Irrelevant and annoying ads, stuffing your keywords, link buying, full-screen ads to download an application on your mobile, repeated content, and hidden texts and links.

Final Words

Nowadays, there are many ways to promote your business online. Search engine optimization or SEO is made up of multiple aspects and one of the main factors to boost your visibility and be searchable online. It might take you a while to see the results, but SEO is very important for the success of your business. All the traffics that you get on your site is your leads/prospects that will become your customers soon.

Social Media Marketing
Posted by Call 4 Peace

How to Effectively Grow Your Business Using Social Media Marketing?

Social Media Marketing 0

The millennial is the most talk about generation today because of how passionate they are in pursuing their goals. They are living a fast and enthusiastic life; they are also the main reason why marketing professionals are experiencing the biggest challenge today. So, they are most likely the main target of many businesses especially online. 

Millennials are the primary group of buyers in the market today, that’s why marketers have always been talking about many ways to satisfy them. Anyone who knows about this is making products based on what the millennials need, especially selling these products in a way that will reach them easily.

Undoubtedly, the right way to attract these millennials is by focusing on those platforms they usually use, which is social media. Millennials are engrossed in growing their social media presence more than their real existence in the physical world. They could be struggling in their life but only if their virtual reality is great, then everything is all good in their world.

Millennials spend too much time on their social media

There are many people, especially the millennials, who spend too much time online on their smartphones or tablets. They always check their social media accounts to share their opinions and be equipped with the latest information, news, and other things online. They could spend a whole day scrolling on their newsfeed, sharing stuff they like, and connecting on their online friends, family, and followers without getting tired of it.

Targeting the millennials should be the main focus of all businesses

Nowadays, businesses anywhere in the world are mostly dependent on the presence of millennials online as they have the most numbers in the demographic population. Not only this, but millennials are also the trendsetters, critics, and have the biggest spending power than any other generation.

They also have the best views when it comes to the services offered to them. If you do not give quality services that will last longer, then you will surely fail in your business. Millennials will not mind changing their service provider if they are not happy with it. Thus, brands are repeatedly changing their marketing strategies, quality, and deals following these generation’s choices and responses.

Effective Social Media Marketing Tips

You have to connect with your audience and be available all the time. If a business does not have a social media presence and interaction with its target audience then your business simply does not exist to them! 

All business industries targeting millennials are setting forth on social media marketing to get their idea transverse quickly and at the same time, interacts with their clients efficiently.

So, to help you out, here are some effective social media marketing tips that are all essential for any business to reach out to the most important market online – the millennials.

Tip #1: Create an effective social media marketing plan

An effective marketing plan will work only as long as your brand is created creatively and innovatively. You have to always provide something new on the plate so your tactics will always work and your business might not sound boring to your target audience.

Traditional marketing strategies such as newspaper ads do not attract millennials today. They always go for attractive online advertisements on Facebook or Instagram that will get their attention as they would be curious to know more about your product or service. Make sure that you create eye-catching online ads with appealing graphics and engaging content.

Tip #2 Be Available Always

You or a hired social media manager must be available 24/7 to respond to all the inquiries as millennials just leave their messages on the business’ social media accounts – and a lot of them want a quick response!

Tip #3 Build your brand awareness on social media

It is also important that you can reach your clients where they can easily associate with your products/services and view themselves as part of a friendly community with the same perspective in life. Thus, your social media accounts should be in the direction where you brand yourself, and keep that image by sharing related content.

Tip #4 Build a relationship with your audience

Make sure that your target audience must know that the brand they are gripping has the same mindset and ideas as them. In other words, you and your target audience should have a common ground as this will help create a strong connection.

Tip #5 Engage with audience

Posting content and blogs that are related to your business could help you engage with your audience. This is your way to listen to their side by reading their comments about your posts. You must take their response on your posts seriously as this will help you create an effective marketing plan in the future.

Tip #6 Video posting

Blogs could give you a better engagement but videos could give you more attention. You must incorporate your post content with video posts, video stories, or live videos so your audience can be easily hooked-up with your brand.

Final Words

Nowadays, a lot of people have accounts on every social media platform such as Facebook, Twitter, Instagram, LinkedIn; it is a great opportunity to have an official account on each of these platforms. Selling directly, discovering your niche easily, and knowing your competitors’ offers are some of the many things you can do on these platforms. Additionally, you can easily keep your clients and create a brand image with strong followers. Start now and utilize social media to your advantage in growing your business online!