The Importance of SEO to Boosts Your Business’ Online Presence
Aside from social media, SEO is one factor that can increase your online visibility instantly. Search engines such as Google, Yahoo, Bing, and others are very important to increase your business’ online presence, however, you must put a great effort to achieve this goal. Having an effective SEO strategy is required so that your investments and efforts will not go to waste.
What is SEO?
SEO or Search Engine Optimization is a process that creates free and organic traffic coming from search engines. The most popular search engine is Google with over 60,000 searches per second on any given day. That is the average number of how many people use Google per day.
SEO provides both creative and technical features needed to drive traffic. It also boosts your site’s ranking and brand awareness of your business in search engines. Enforcing effective SEO strategies is creating real links to other websites and choosing the right keywords that will give you traffic to your site.
How does SEO work?
All search engine has a crawler that collects information about the content that is being put on the internet – this involves from links to keywords to the content of your site. A computer works on 0s and 1s, which are called binary, the crawler then put these binaries and lead them back to the search engine to create an index. This index is fed by an individual algorithm that matches your query results.
Here’s how an SEO works, when a keyword is typed in the search bar then a search engine (Google for instance) matches the keywords with all the meta titles and descriptions to look for appropriate links that will meet the search. For example, if you type “Cleaners in New York”, Google will operate its search to look for appropriate links where your keyword matches closely with the site’s content and will rank them following to connection, site traffic, and other aspects.
Important aspects that support the search engine algorithm
- Available and secure website
- Webpage and mobile page speed
- Website and mobile responsiveness
- Domain Authority, Age, and URL
- Optimized web content
- Technical SEO
- User-experience
- Links
- Social Metrics
- Real Business Details
Aspects that help SEO to produce business visibility instantly
Content Quality and Relevancy
Make sure that your content is relevant to what you are offering so that when an internet user searches for something that connects to your business, then it will quickly appear in the search results. For example, if you are selling a cellphone holster made from high-quality authentic leather, then your content should have the specific keywords that will generate traffic to your site.
Using videos, infographics, and images could also attract a lot of your target audience. Having quality content can boost your business’ online presence as well. This is the reason why long-form content is very important because it focuses more on user-experience as Google could easily understand this way rather than relying on the keywords. Additionally, when you produce quality content then it will be easier for you to have an authority website.
User-Experience, Compatibility, and Site Speed
Your site should be navigated easily by the user and must be optimized for any given screen size as this will boost your site’s ranking. Search engines and internet users prefer a responsive website and are more likely to rank easily. The speed of your website is also important. Those webpages hosted on Accelerated Mobile Page or AMP will appear on the search results top page as they load quicker.
Meta Titles, Meta, Descriptions, and Alt Text
Meta Titles and Descriptions are the sneaks peek of your website, giving internet users the idea of what your website’s content. Your meta title should be of 70 characters only (including spaces), while your meta description is between 150-160 characters only (including spaces). Your meta titles and descriptions on every page of your website must have its own target keywords. These keywords will be highlighted when they are typed in search engine results.
Search engines cannot read images, so they rely on the alt text you put on your images. The alt text you put is readable and thus describing the images will boost the chances of it showing in the search engine’s image results.
Domains Names, Permalinks, and Headlines
Your domain name is very important as this will represent your brand and it should be unique and easy to remember – meaning your domain name must have no hyphens, double letters, and anything that will confuse internet users. Using .com and .net could also increase the affiliation of your website and lessen the mistake when typing your addresses.
Headlines in your site are also important and should not exceed 55 characters, because they help you catch the attention of internet users plus search engines prefer sites with headlines especially if you incorporated it with a target keyword. Permalinks or your URL must have at least 3 to 4 keywords with the main keyword first in the link. Also, permalinks do not necessarily have to be the same as your headline.
Local SEO and Social Media
The most important features of Google now are that it shows results based on the location of the internet user. So, you must update your business’ details especially your address and contact information to get the online presence and feedback you want.
Social media is also a big help to increase your search engine rankings, especially that more and more people are using social media platforms to search for local products and services. It is important to stay active on social media because this will boost your online presence as well.
Things to avoid in SEO ranking
You must avoid these things in order to achieve your visibility goals online: Irrelevant and annoying ads, stuffing your keywords, link buying, full-screen ads to download an application on your mobile, repeated content, and hidden texts and links.
Final Words
Nowadays, there are many ways to promote your business online. Search engine optimization or SEO is made up of multiple aspects and one of the main factors to boost your visibility and be searchable online. It might take you a while to see the results, but SEO is very important for the success of your business. All the traffics that you get on your site is your leads/prospects that will become your customers soon.
