Our blog is routinely updated with the latest news from the world of digital marketing to help you stay informed about what's trending and what's not.
Graphic design has been a part of the marketing industry for a very long time now. When marketing was solely centred on print media, it was a graphic design that determined the impact of the advertising campaign, along with other factors such as content and placement. It cannot be denied that an eye-catching billboard or a colourful brochure was always likely to capture our attention more than a black and white block of text.
The millennial generation is the most discussed generation today. They are the young blood with a high level of enthusiasm for achieving their goals. They live a fast and target-oriented life. Generally speaking, these guys are the ones that have made marketing a huge challenge for the professionals.
Since the past decade or so, digital media has been taking over print media at a lightning pace. Newspaper advertisements or billboards, though still commonly seen arenât even close to holding the same amount of importance digital marketing has today.
For most people, even those who are part of the digital marketing industry, understanding the difference between web design and web development isnât easy. Isnât a web designer doing the same job as a web developer? Arenât these titles one and the same thing? Obviously, they are not.
WordPress is a tool that has managed to gain a reputation among web designers, as well as developers. While it may take a few minutes to get hold of the fundamentals, it may take years to master the platform in reality.
Regardless of how professionally you have developed your website, the overall impact that itâll have or the output that itâll generate still depends greatly on the chosen web hosting service. The services available in the market and the packages that each one of them offers are numerous, to say the least.
Digital presence is indeed essential in todayâs day and age. As some of us rely on our brick and mortar business models, the world is moving towards digital means to establish, promote, grow, and sustain businesses.
Content writing for the web has existed since the internet became available to the general public, but its importance has only truly been recognized worldwide over the past few years. All businesses today, who want to get ahead, make use of digital content to increase their reach and boost traffic to their website.
Businessmen and entrepreneurs often ask a golden question that puts a million-dollar smile on the faces of SEO Specialists: “Why isn’t my website ranking on the first page of search results?” Answering this question is, however, not so simple. The algorithms of major search engines like Google and Bing, that analyze websites and rank them in search results on the basis of that analysis, are getting smarter by the day.
There is no denying the fact that a strong social media presence has become the holy grail for all digital marketers. With the presence of 2.8 billion social media users reported in 2017, equaling a mind-boggling 37% penetration rate, brands are now spending more than ever on social media marketing. Moreover, social customer service has been linked to increased revenues. So, if your brand’s social media game isn’t that strong presence, you might want to take it up a notch!
